The area centred on Wijnhaven was built up with office blocks immediately after the Second World War. Situated near the city centre and the river, it has been earmarked as a prime residential site since the late 1980s. Kees Christiaanse's urban strategy lays down the rules of play for developing the area. These include retaining intact the post-war structure of blocks to a height of 20 metres. Above that, there is a restricted available volume of 35 cubic metres per square metre of owned land, the only option being slim-line high-rise. The first buildings to arrive on site are HM Architecten's three Harbour Village apartment towers. Christiaanse himself is responsible for The Red Apple at the head of Scheepmakershaven. The 96 metre tall Scheepmakerstoren was originally designed with a single swish apartment per storey but has been built with a modified floor plan.